Kamila Pokój

Gleam Core Team

Senior Marketing Manager at Erlang Solutions by day, the non-tech part of Gleam Core Team by night. Claims that bullying tech people into accepting marketing into their hearts is her love language. .

Talk:
Reverse Engineering Marketing for Devs

Your project needs attention: from contributors, users, maybe sponsors or clients. That means promotion and reaching the right audience.

Let me show you how to leverage your own experience on the “receiving end” of marketing to achieve your goal.

We’ll cover how to:

  • look at the community around you from a different perspective
  • translate your experience into a “marketing persona” (don’t worry, it only sounds scary)
  • avoid echo chamber and info bubble traps
  • not be annoying about it

Target Audience:

  • All BEAMers, Alchemists and Gleamlins that want to spread the BEAM bug around
  • Open source maintainers
  • Community builders
  • People interested in devrel